Asthma Campaign
This campaign focused on how this drug specifically works for all types of Type 2 Asthma, it's global reach make it an more impactful form of medication. The role out fo the campaign included print and digital advertising, as well as convention-based interactive campaigning.
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These layouts exemplify the print advertisements of the campaign's messaging
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![](https://cdn.myportfolio.com/46e70aca84be3e96429d4e0fba9dabec/57b90e61-11bd-4b8d-83ec-373680ea8a9e_rw_1920.jpg?h=6186c733ed0e30bb233d636ad7971b14)
I designed an interactive augmented reality experience with developers for healthcare professionals to navigate. The work was the shape of a lung-shaped maze, reflective of the campaign's imagery, through which the audience would be lead and informed about the drug's key beneficial elements.
![](https://cdn.myportfolio.com/46e70aca84be3e96429d4e0fba9dabec/1c07fbb0-b770-41ee-a385-2cbfb3fc6423_rw_1920.jpg?h=6a4be4d45eaa20861c15589fc2496fea)
Examples of the digital rollout of the campaign through layouts I designed.
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An interactive screen monitor that viewers can click through for data and visualizations of the drugs benefits and key insights.
![](https://cdn.myportfolio.com/46e70aca84be3e96429d4e0fba9dabec/f036027c-8179-4065-9e86-05bd4388895b_rw_1920.jpg?h=b363df6c0e1397f93388eb8113384728)
An animated digital ad that moved through to key messages with a moving animation of our key art asset to grab viewer attention.
Non-branded Awareness Campaign
This campaign aimed at spreading awareness and information relevant to Asthma patients before to launched our full campaign.
![](https://cdn.myportfolio.com/46e70aca84be3e96429d4e0fba9dabec/fb1ccca5-c1bb-41c5-9cac-8db17e594b60_rw_1920.jpg?h=fe0a19b8c92eb446fecf2dbb8b454e57)
Print layouts for the campaign including magazine ads and site-specific ads. The breadth of layouts design shows a creativity and adaptability for the campaign with a high understanding of production.
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This is the non-branded desktop version of the campaign's website layout I designed.
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This is the non-branded mobile version of the campaign's website layout I designed.
![](https://cdn.myportfolio.com/46e70aca84be3e96429d4e0fba9dabec/8a0e7a0f-e4f6-4dc8-91b3-aa3fbbb77627_rw_1920.jpg?h=db7baabed57ac92a931d2f97ef832aff)
An animated digital ad that drummed up interest in the non-branded awareness campaign, leading viewers to the website for more information.